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Updates and upgrades

Updates, Upgrades and Tweaks… Oh My! Since August, RVHWD has been working on some major updates and upgrades behind the scenes.  This third major milestone has been mostly focused on security concerns such as the entire RVHWD website now uses SSL (Secure Sockets Layer) encryption to keep all information exchanged…

Social Media: Social Selling Revisited

Last year in December 2015, RVHWD published two articles titled Social Media: Social Selling Part 1 & Part 2 respectively.  They outlined the 5 essential steps needed to master the art of the sales process with social media, otherwise better known as social selling.  This is also known as one…

25 Tools To Increase Website Traffic Part 18

Previously in the article 25 Tools To Increase Website Traffic Part 17, we discussed the shift towards building relationships and a sense of community as a means for driving even more traffic to your website and/or blog.  This part of what has been coined as “In-Bound Marketing” which is a…

8 Excellent Ways You Avoid Marketing Extinction 4

…And from becoming a dinosaur in 2016! The previous article, 8 Excellent Ways You Avoid Marketing Extinction 3, further drove home the very real need for marketers and sales professionals to continue developing their skills and education in order to remain relevant.  The major shift in the way that people…

SEO Myths: #9 Exact Matching Keywords

Since we were already discussing On-Page SEO in the last article, SEO Myths: #8 All I Need Is On-Page SEO, and crushed that myth with extreme prejudice, I thought a good follow-up to that would be taking a deeper look at keywords, which is part of both On-Page SEO and…

Social Media: From Marketing to Sales

Now that you have a professional profile and you are working it into a marketing masterpiece as discussed in Social Media: The Living Resume, you should also be using your social media as a means of building or highlighting your experience, educational background, expertise.  This develops credibility and authority in…

25 Tools To Increase Website Traffic Part 17

In the last article of this series, 25 Tools To Increase Website Traffic Part 16, we covered the growing trend of some search engine – most notably Google – basing at least part of their ‘ranking’ of a website on how fast the individual web pages load.  This does make…

8 Excellent Ways You Avoid Marketing Extinction 3

…And from becoming a dinosaur in 2016! The last time around in the article 8 Excellent Ways You Avoid Marketing Extinction 2, it was revealed that the only one true way to stay relevant in the marketing arena, is to continue your education and keep it up to date.  As…

SEO Myths: #8 All I Need Is On-Page SEO

The last time around in SEO Myths: #7 Social Media is not SEO, we destroyed the all too common myth that social media and SEO are not at all related.  That article discussed mainly just one of the many reasons that this myth got busted – social search.  To learn…

Social Media: The Living Resume

Previously in Social Media: Professional Branding #2 we covered how to create your professional image on social media in greater detail.  Specifically, that article covered the seven essential steps to creating your professional presence online in generic terms that applies to any social media website.  There are differing nuances to…