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Digital Marketing Basics Part 2

Digital Marketing Basics Part 2 In this second part to the original Digital Marketing Basics article, I will build upon the foundation already laid out.  Although talking about the fundamentals of digital marketing may seem a bit boring and dry, it is important.  So important that you need to understand…

Digital Marketing Basics

Digital Marketing Basics Are you looking for a simplified guide to digital marketing basics for your business?  In 2017, digital and online marketing is poised to receive a whopping $80 billion shift in paradigm.  We will see this shift by major corporation such as Coca-Cola, Nike and even car manufacturers,…

Social Media: From Marketing to Sales

Now that you have a professional profile and you are working it into a marketing masterpiece as discussed in Social Media: The Living Resume, you should also be using your social media as a means of building or highlighting your experience, educational background, expertise.  This develops credibility and authority in…

25 Tools To Increase Website Traffic Part 17

In the last article of this series, 25 Tools To Increase Website Traffic Part 16, we covered the growing trend of some search engine – most notably Google – basing at least part of their ‘ranking’ of a website on how fast the individual web pages load.  This does make…

8 Excellent Ways You Avoid Marketing Extinction 3

…And from becoming a dinosaur in 2016! The last time around in the article 8 Excellent Ways You Avoid Marketing Extinction 2, it was revealed that the only one true way to stay relevant in the marketing arena, is to continue your education and keep it up to date.  As…

SEO Myths: #8 All I Need Is On-Page SEO

The last time around in SEO Myths: #7 Social Media is not SEO, we destroyed the all too common myth that social media and SEO are not at all related.  That article discussed mainly just one of the many reasons that this myth got busted – social search.  To learn…

Social Media: The Living Resume

Previously in Social Media: Professional Branding #2 we covered how to create your professional image on social media in greater detail.  Specifically, that article covered the seven essential steps to creating your professional presence online in generic terms that applies to any social media website.  There are differing nuances to…

25 Tools To Increase Website Traffic Part 16

The last time around in 25 Tools To Increase Website Traffic Part 15, we discussed the absolute need for websites to be responsive.  In this ever-changing world with a growing list of “smart” mobile devices and people using them more than ever before to make online purchases, your website has…

8 Excellent Ways You Avoid Marketing Extinction 2

…And from becoming a dinosaur in 2016! The previous article, 8 Excellent Ways You Avoid Marketing Extinction, covered briefly the huge shifts that have occurred in marketing just within the last two decades.  It also hinted at the incredible changes that are expected to come in just the next few…

SEO Myths: #7 Social Media is not SEO

Previously, in SEO Myths: #6 Content Trumps SEO, we covered why great content does not negate the need for good SEO practices.  Instead, it was revealed that SEO starts with creating good content that people want to consume as the foundation to building a marketing empire.  Essentially, one without the…