Social Media: Professional Branding 2
The last time around in Social Media: Professional Branding, we covered the major concepts of social media branding and keeping your professional life separate from your private life. We also covered what professional branding is and what it may or may not mean to others. But the one take-away was to always keep in mind or to think of your social media profile as a business card.
Coincidentally, this is also one of the more common questions that we answer – how to create a professional or business card-like social media profile. In fact, this is so common that we developed the following steps of how to build your professional branding profile. Think of it as a step-by-step guide to DIY Professional Branding for social media.
Professional Branding for Social Media in 7 Easy Steps
- Upload a professional photo – The best photo for your social media profiles are the professional head shots. Do not use blurry photos or pictures with other people in them. Social Media profiles with professional photos can get as much as a 40% better response rate!
- Write a descriptive headline – This will be the first thing that people see, so make it a great one! Use keywords that people search for, but make sure that it is clear and concise.
- Write a winning summary – This is your introduction to strangers, so make it unique and professional one to sell yourself. Tell a brief story that highlights who you are and lets your personality, skills and experience shine through.
- Make your profile public – As you create your social media pages and profiles, be sure that they are viewable by the public and that you personalize them with a custom URL. The URL you want to make as close to your business or personal name as possible.
- Optimize your keywords – Each social media account is a little different from the next, but as you are creating your summary, headline and other content, be sure that you are also using specific keywords for your industry or profession. Target the keywords that someone would use to find your products or services.
- Build your network – Add people to your network by inviting them to “Like” or “Follow” or “Recommend” you. Again, each platform is a little different than the others, but the concept is still the same; get likes, follows and recommendations to build your presence.
- Leverage your network – As you are building your social media networks, you also want to be working those networks. This is an invaluable tool to better understand what your customers feel about your business and your products and/or services. Solicit their feedback, acknowledge it and most importantly, DO something with it.
Be sure to come back for the next article, Social Media: The Living Resume and please be sure to share with a friend or comment below!