SEO Myths: #7 Social Media is not SEO
Previously, in SEO Myths: #6 Content Trumps SEO, we covered why great content does not negate the need for good SEO practices. Instead, it was revealed that SEO starts with creating good content that people want to consume as the foundation to building a marketing empire. Essentially, one without the other is a whole lot of work done for nothing!
Along the same lines, there are those that will tell you that Social Media trumps SEO or replaces the need for it. But then there are also folks out there that will tell you that the two are not related at all. And then there is RVHWD and some others that talk about Social Search, which only muddies the waters even further.
Clear as mud, right?
Myth #7 – Social Media is not SEO
We bet that you have heard something like, “Social Media and SEO ain’t related at all, y’all!”
SEO Myth-Busting #7
If you have read any number of RVHWD’s articles about SEO such as SEO Bootcamp or Business Blogging 101, you are probably already familiar with the term of Social Search. The fact is, we have written about Social Search quite a bit in many of our articles. Even if you have not read those articles, here are the basic nuts-n-bolts of Social Search:
Social Search is where SEO, search engines and Social Media come together to form an experience greater than the total sum of the individual parts. It serves up content based upon the user’s social media profile, networks, likes and activity.
Think of Social Search as the intersection where SEO and Social Media meet, bundled together with a search engine algorithm. It is very much a real “thing” as the likes of Bing, Google and Yahoo! have been developing it for several years now. Even some of the social media platforms like Facebook and LinkedIn are looking at ways of expanding upon their existing search functions to work more like the search engines to serve up content based upon your social networks, likes and browsing habits.
So let there be no doubt that Social Search is the natural evolution of what is already out there and it will continue to be developed and defined in the years to come. As SEO and Social Media become more tightly intertwined together, the time to stop thinking of the two as separate efforts or strategies is already past us. In other words, Social Media should be thought of as another aspect of your SEO and marketing strategies.
Be sure to keep an eye out for the next article, SEO Myths: #8 All I Need is On-Page SEO and please be sure to share these articles with a friend or comment below.