SEO Myths: #6 Content Trumps SEO
Welcome back and we hope that you enjoyed the holidays! To be sure, it has been a rather hectic past few weeks for us too. But in any case, we are back and so are you, so let’s dig into the next installment of this series to start your 2016 off on the right foot!
The last time around in SEO Myths: #5 Links Are Better Than Content, we discovered yet another all-too-common fallacy about SEO – and busted it. In fact, RVHWD continually espouses the need for good content above all other considerations. But it would seem that some have taken this to the extreme and come up with our next SEO no-no.
#6 Content Trumps SEO
As long as you have a blog and your content is good enough, then your SEO is assured.
SEO Myth-Busting #6
Good content is an excellent place to start, let there be abso-freakin-lutely no doubt about that. But some have taken this a bit too far to the extreme to mean that it is the only thing you really need to worry about with your website. Others are endlessly touting, “if you blog it, they will come.“
And nothing could be quite as far from the truth.
Again, allow us to re-emphasize that creating good content that people want to consume is the very foundation that sound SEO strategies are built upon. Good content lays the ground-work for your sales and marketing efforts and can fuel your SEO efforts for years to come. But it is also not the only thing that you need to consider because one without the other is pretty much a waste of time, effort and advertising/marketing dollars.
So you need to ask yourself more questions like the following: Are you writing with a purpose and with passion? Who is your target audience? Have you been monitoring your traffic sources? What are your top performing posts? What keywords are you targeting?
If any of this sounds foreign to you, then you are missing out on a whole other aspect of marketing. Great content is an absolute necessity but it will only carry you so far. The other side of that coin is that SEO without great content is like building a sand castle – no matter how much work you put into it, it’ll all get washed away the next time the tide changes. The two go hand-in-hand!
Be sure to keep an eye out for the next article, SEO Myths: #7 Social Media is not SEO and please be sure to share these articles with a friend or comment below.