…And from becoming a dinosaur in 2016!
The previous article, 8 Excellent Ways You Avoid Marketing Extinction, covered briefly the huge shifts that have occurred in marketing just within the last two decades. It also hinted at the incredible changes that are expected to come in just the next few years. But the most noteworthy point was that great marketers are expected to double their income by 2020!
The last article also had something of a planned reality-check towards the end, that was intended to make you stop and think for a moment to take stock of your situation. It was a simple question with a lot of ramifications that also just so happens to dove-tail right into this article…
Are you truly prepared to stay relevant?
Tip #2 – Evaluate and Update Your Education
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Howard Schultz, CEO Starbucks
These two questions, along with the one asked previously, should have you thinking and evaluating your personal education and skills. Whether you are a salesperson, a marketer, a small business owner or the CEO of a Fortune 500 company, the only thing that keeps you relevant is keeping your training and education up to date. The CEO of Starbucks believes in it and our boss here at RVHWD does too – a former fire chief, a published author and a business owner.
But don’t just take our word for it, the U.S. Bureau of Labor Statistics also has some interesting factual information that supports this as well. For example, in 2014 a person with a bachelor degree earned an average of almost three times what a person without a high school diploma did. Furthermore, a person with an advanced degree (higher than a bachelor degree) earned nearly quadruple what the group did without a high school diploma.
Source: U.S. Bureau of Labor Statistics, the U.S. Department of Labor, Median weekly earnings by educational attainment in 2014.
Special thanks to Ladders for sharing their infographic and be sure to stop back for the next article in this series – 8 Excellent Ways You Avoid Marketing Extinction #3.
As always, please be sure to share this with your friends and feel free to comment below.