25 Tools To Increase Website Traffic Part 17
In the last article of this series, 25 Tools To Increase Website Traffic Part 16, we covered the growing trend of some search engine – most notably Google – basing at least part of their ‘ranking’ of a website on how fast the individual web pages load. This does make a lot of sense from the aspect of the human user experience; not that many people really want to wait thirty seconds or more for a web page to load. Additionally, aside from the fact that people do not want to wait for slow-loading websites, Google and others are starting to move the fast-loading web pages up in search results as a response.
Essentially, search engine ranking is becoming more and more firmly rooted in the user experience and relationships. It could also be said that the direction or shift that online marketing is taking, is towards that of building relationships and community, which brings us to this installment of increasing your website traffic.
#17 – Build a Sense of Community
It’s really simple, people want to be heard, they like to speak their mind and they want to weigh in on topics that they feel passionate about. So why not use that to your advantage?
People are going to talk to their friends and family about whatever it is on their mind. They will use social media platforms to often accomplish this. Allowing for a means of someone to do this on your website or at least through one of your social media channels will give them that opportunity to have their voice heard. Or you can even develop a community directly associated on your website.
Either way, implementing some form of a flexible commenting system whether you use Facebook comments, Twitter tweets, Disqus or some other third-party solution is an excellent way to get a conversation started. It can also be an awesome means for allowing visitors and customers to ask questions about your products or services. But no matter which method you choose to use, make sure that the community is always monitored and moderated to keep things at a minimum standard for conduct and a level of decorum.
Fostering a growing community can drive tons of website traffic your way. It can also help to sell your products or services simply through referrals within your community, so be sure to nurture it into a thriving and active one. But be sure that you monitor it as well; nothing can kill a growing community quite so much as rampant spammers or a few bad apples that are intent upon trolling everything and everyone. Last but far from least, while you are monitoring your community, be sure to keep an eye out for questions posed about your business.
Be sure to come back for the next installment of 25 Tools To Increase Website Traffic Part 18 and please share these articles with your friends.