25 Tools To Increase Website Traffic Part 16
The last time around in 25 Tools To Increase Website Traffic Part 15, we discussed the absolute need for websites to be responsive. In this ever-changing world with a growing list of “smart” mobile devices and people using them more than ever before to make online purchases, your website has to be scalable for traditional viewing on a desktop as well as on a smart phone. Otherwise, your bounce-rate for mobile devices will sky-rocket!
Along the same lines, another thing that will send visitors running away from your website, much less ever wanting to return, is slow-loading web pages. Just as an example, have you ever seen a web page that takes 30 seconds to load? Neither have we. If a website takes “forever” to load, you’re out of there and so is everyone else!
#16 – Faster is Better
Here’s the quick-quick version: Make sure that your website loads fast! In other words, make sure that your web pages are as optimized as technically possible for the fastest loading speeds. This includes optimizing, but is not limited to just the following:
- Image files sizes
- The number of images or graphics on a web page
- Proper web page structure and coding (HTML & CSS Standards)
- Additional media such as embedded videos or streaming audio
- 3rd party or off-site web page elements
Here is another cold, hard reality, not all websites, web designers or themes for your CMS are created equal – some are just better than others. Granted, there are some truly talented or even gifted designers and coders out there, but finding one or even a company that is good at balancing both is extremely rare. And it is a juggling act of balancing the visually pleasing with the technically sound!
It should also be noted that your web hosting provider can also have an impact on your website loading speed. Older, obsolete equipment can have a huge impact on load speeds. Other factors that should be taken into consideration include load-balancing, backbone or access infrastructure and shared web hosting to name just a few. This is especially true of the services offering cheap hosting on over-crowded web servers – you get what you pay for.
Let there be no doubt in your mind, fast load times matter – a lot! It matters because if your web pages take 30 seconds to load, people will go elsewhere, never to return to your website. Additionally, now Google (and other search engines are likely to follow soon) also takes into consideration how fast your website loads for search engine ranking. Slower page loading speeds equates to a lower ranking and that means less traffic.
Be sure to come back for the next installment of 25 Tools To Increase Website Traffic Part 17 and please share these articles with your friends.