25 Tools To Increase Website Traffic Part 15
Previously in, 25 Tools To Increase Website Traffic Part 14, E-Mail Marketing was covered – one of the most often overlooked and sometimes least appreciated forms of marketing. While it is one of the more traditional forms of marketing, in moderation it can also be one of the most effective at driving traffic to your website.
OK that’s all wonderful and good, but let’s take a look at what can be done to help increase return visitors. Getting someone to come back again and again is just as important as getting them to your website the first time. This also helps to establish long-term relationships as well as building repeat business – both very good things!
#15 – Responsive Web Design
Long gone are the days where the only place someone could browse the Internet was on a desktop computer that tied up a phone line. Today, people can access your website via an ever-growing list of mobile devices from tablets, netbooks, smart phones and even smart watches. And the “average” person now owns an average of 3.5 of these devices, using it for everything from checking email, setting schedules, job searches and shopping online or just browsing the web.
The problem arises when these mobile users are forced to pinch, scroll and slide their way around your website. While their tiny screens may display your entire website, it probably isn’t very readable much less readily navigable, so users are constantly zooming in and zooming out to see what it they want. And at that point, you may as well have a large graphic on your website that says “I Don’t Want Your Business!“
Short of having your web designer create such a graphic (we wouldn’t recommend it), the next consideration is then taking a look at how you can ensure that your website is just as accessible and comfortably viewable for mobile devices too. This includes the wide range of devices such as the tablets, the smartphones, the smart watches and so on. This is also why you hear the phrase “Responsive Design” get tossed around a lot – refers to a website that is flexible in design and can detect the screen size and orientation of the individual accessing the website.
Responsive web design is all about making the user experience enjoyable, no matter what device they are using at the time. If your website isn’t making adjustments for someone on a mobile device, the mobile visitor will tire quickly from scrolling, zooming and sliding their way around and find their way to another website that is more user-friendly and a lot less frustrating. Once they leave, that’s it – most people will use the same website on their mobile devices (because they can) as they will using the more traditional desktop or laptop computer.
Be sure to come back for the next installment of 25 Tools To Increase Website Traffic Part 16 and please share these articles with your friends.