Social Media: Social Selling Part 2
In the last episode, Social Media: Social Selling, you learned what social selling is and why you want to use it. It is the next logical step in the progression of creating your social media presence, leveraging it to learn what people want and using it to help drive sales as well as monitoring your company’s public image. All to make it easier to crush your competition in social media and to do so more thoroughly as you are doing it!
That article also covered the five major steps to mastering the art of social selling. While it was more of an overview of the subject, the details of what to do in order to get started have already been covered in this on-going series of articles. So the next step is to build upon that knowledge and fill in some more of the details with this article.
Social Selling: Continued
First, let’s make one thing crystal-clear – social selling isn’t just for salespeople! It has become a critical tool for marketers to attract and develop good relationships with the right kinds of people. It is an invaluable tool for account managers to utilize to delight customers and increase up-sales or upgrades. It is an essentially excellent means for just about anyone within your organization from customer service to the CEO, to affect public relations and therefore the public image of your brand.
But for the marketing and sales people, a study that was conducted in 2014 clearly shows some interesting facts. The study was conducted over a six month period and interestingly it shows that sales people still lean towards outbound tactics such as telemarketing and direct mail. But that same study also shows an astonishing trend – that both marketers and sales people have been using inbound marketing (i.e. blogs, social media, email marketing, etc.) more than ever.
The key is to set up your online presence to attract the right people to meet your goals. For example, a marketer looking to attract more leads may wish to approach building their reputation differently than a salesperson looking to seal the deal on a major account. How you approach each step of mastering the technique of social selling is dependent upon your approach to each step of the buyer’s journey. In other words, you need to make sure that your social media profiles put you in the right light to reach that target audience.
Be sure to come back for the next article, Social Media: Professional Branding and please be sure to share with a friend or comment below!