SEO Myths: An Introduction
SEO or Search Engine Optimization can be a bit of a tricky subject with no shortage of misleading information, half-truths and some outright foolish ideas. Unfortunately, with all of the changes to search engines and how they index websites over the past few years, the waters are not getting any clearer making it any easier to see. And compounding the issue is the fact that as spammers change their tactics, so too do the search engines, making for an ever-changing landscape that can lead to unforeseen pitfalls.
But all is not lost! Of course RVHWD has a plan in mind and a solution at hand, to help dispell these myths and turn you into a SEO Myth-Busting Sleuth with the right information. In fact, this will be an entire series of articles that will look at one myth each and spell out the facts for you. It doesn’t get any easier than that, right?
SEO Myth-Busting 101
As was briefly mentioned above, stating that SEO has “changed” over the years is a bit of an understatement to say the least. Take for example how Google’s Panda and Penguin algorithm updates shook the very foundation of the SEO world – a long, overdue switch of focus from link-building and keyword-spamming to creating quality content that people actually want to consume.
But does that mean that a marketer’s job is to just pump out an endless stream of high-quality content?
That’s not a bad idea to run with actually, but it is also not the only focus that a marketer needs to have. Far from it! However, the cold, hard reality is that SEO has changed so much just within the past few years that many marketers, so-called SEO experts and the average folks are not even sure what is outdated, what is important and what is a waste of time. There seems to be a whole lot of confusion, but not a whole lot of clear-cut information.
Enter your hero, RVHWD. This series of articles is going to point out all of the most common myths, assumptions and outright bull-crap about SEO and how it works. These articles will take those myths and debunk them for you so that you are not wasting one precious second of time chasing Google Unicorns and Yahoo! Faeries or any other mythical SEO beasts that do not exist in 2016!
*Please Note: There actually is a ‘Google Unicorn’ but it is not SEO-related and should not to be confused with the context of these articles.
So let’s get started! The next article in this series titled SEO Myths: #1 Google Submission will set you on the golden path of SEO knowledge. And as always, please share these articles with your friends or feel free to comment below.