The Internet changed the way we live, work and play. It has also drastically changed the way that we look for information, news, businesses, products and services. Specifically, search engines have become an integral part and a core resource in almost everyone’s life, greatly reducing the need for traditional research in phone books, the library or other physical locations or objects; just ask Yellow Pages how well business was going until they added online services too.
Your business, like all others, needs to adapt to this change as your customers already have adopted it and they are using it every hour of every day. It is also likely that your competition has already made the leap, taking customers and money out from right under your nose!
But just having a website and maybe some social media pages is not enough. At least not any more…
Businesses no longer need to spends thousands or even millions of dollars on advertising in magazines, directories on radio and television. The Internet leveled the playing field, making it possible for any business to be found by potential customers through the use of search engines. Now businesses, with some Search Engine Optimization (SEO) knowledge and some in-bound marketing can attract more visitors and create more leads than ever before!
So whether you are new to SEO or have been waging marketing warfare for years, a better understanding of the tactics and strategies of SEO will make you a much stronger (and successful) web warrior. The following are examples, ideas and best-practices that the top SEO experts use; you should too.
No need to salute or learn how to march here, this is just the basics of what you need to know and understand when it comes to SEO. The key is to understanding SEO is understanding keywords. The two literally go hand-in-hand.
You see a long time ago on a website, far, far away… Internet marketing was done focusing on which keywords to use on which pages across entire websites to strategically increase rankings on Search Engine Results Pages (SERPs).
But that is ancient history now as SEO has gone through some rapid and rather drastic changes. This is especially true since the launch of Google and the radical changes that they have been making to their ranking algorithm. All that effort that you and many others have done, researching keywords, now only accounts for about 25% of your actual SERP placement!
The other 75% – called Off-Page SEO – is something that cannot be mastered until you fully understand (and master) On-Page SEO. But that is exactly what this series will help you with – mastering the basics (the 25% you can directly manage) On-Page SEO. Then it will go on to mastering the rest of the SEO pie.
But first, some statistics:
- 95% of the U.S. Internet browsing population accesses search engines each month.
- Each person that uses the Internet in the U.S. makes an average of 37 search engine visits per month.
That’s a lot of time spent searching various keywords and keyword phrases!
What’s the big deal with keywords anyway?
Keywords and keyword phrases are what people use when they are looking for something. Internet users open up a web browser, visit a search engine like Google, Yahoo or Bing and start searching using terminology that they know. These searches can be for information just as well as they can be for products and services. In other words, your potential customers are already using keywords to look for specific products, services and information. The million dollar then becomes; are they finding you?
Keywords and keyword phrases are already in use today and have been used for quite some time. The key to mastering SEO is understanding this simple concept and leveraging it for your website. Future articles will delve into this topic in much greater detail, so be sure to read the next article in this series, SEO Bootcamp Part 2!
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