Charles E. Snyder III Marketing

SEO Bootcamp Part 9

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SEO Bootcamp Part 9

seo drill instructor

You had better get your [SEO] wired tight numb-nuts!
(R. Lee Ermey – Full Metal Jacket)

Welcome back, maggot!  Since you have come back for even more marketing martial skills after reading SEO Bootcamp Part 8, I might even make you a Major of Marketing!  But that doesn’t mean I want to take warm showers with you or go walking hand-in-hand along the beach or give you my sister’s phone number!

No, you got more work to do first, maggot!  I have repeatedly instructed you about your blog and website content for on and off-page SEO, now it is time to take that training to the next level.  So you had better remember the basics, because this is where it gets interesting ladies!

The next step is to have people create content about your business as well as your products and/or services.  And I’m not talking about a guest blogger either Private Pyle.  Instead I am referring to another supporting actor in your marketing warfare that is like another division of Marines back you up in a business marketing partnership.  This is called Cooperative Marketing or just Co-Marketing.

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RVHWD’s SEO & SEM Services – Click here to get started!

cooperative marketing

Cooperative Marketing or Co-Marketing is a partnership that other business brag about your content, products or services and you do so for them in return.  The results are that it benefits both partners greatly in Off-Page SEO!

Cooperative Marketing

Co-Marketing is the process of cross promoting, link-building, networking and community development.  It is a cooperative partnership between two or more businesses in which all partners market each others content and products or services in a joint effort.

The benefit of cooperative marketing is that you have access to another company’s social networks, clients and prospects/leads, just like you would with a guest blogger.  This ultimately benefits both business partners with the cross promotion of content, products and/or services.  This also greatly influences each partner’s off-page SEO, maggot!

What better way is there than to have someone else tell your potential clients how great you are?  Having one or more businesses doing this creates better SEO scores, exposes your business to a wider audience and will drive more traffic to your website, creating more leads and best of all, generating more business!

social media

In order to leverage social media networks properly, you must create content that generates conversations about your content, products and/or services.

Social Media

While social media has not always been in the targeting cross-hairs of marketers, for off-page SEO, it is now.  At first when it did come to light as a means for improving SEO, it was too often abused, simply used as a means of generating a lot of links to their websites.  In fact, there are those that are still foolishly following this practice and it is hurting their search engine ranking.  But you know better than that, don’t you numb-nuts!

Essentially, businesses spammed social media networks and followers instead of creating useful content.  It was just another way of generating more links and that was about as much thought that really went into it.  And without real conversations being sparked, all that work was about as useless as a screen door on a submarine to keep the fish out!

The bottom line is that no one likes spam, maggot!  Not your website visitors, not anyone in your social media networks and the search engines don’t like it none either.  So don’t do it or the search engines won’t like you very much and neither will I.

Be back here next week for SEO Bootcamp Part 10 and I will learn you more about off-page SEO!

3 Comments so far:

  1. […] me maggot; have you been using the information I gave you in SEO Bootcamp Part 9?  Are you creating opportunities for cooperative marketing?  Are you using social media […]

  2. […] SEO Bootcamp Part 9, I will share some more of my infinite knowledge of SEO; you’d better be here for it, […]

  3. […] me maggot; have you been using the information I gave you in SEO Bootcamp Part 9?  Are you creating opportunities for cooperative marketing?  Are you using social media […]

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