SEO Bootcamp Part 9
Welcome back, maggot! Since you have come back for even more marketing martial skills after reading SEO Bootcamp Part 8, I might even make you a Major of Marketing! But that doesn’t mean I want to take warm showers with you or go walking hand-in-hand along the beach or give you my sister’s phone number!
No, you got more work to do first, maggot! I have repeatedly instructed you about your blog and website content for on and off-page SEO, now it is time to take that training to the next level. So you had better remember the basics, because this is where it gets interesting ladies!
The next step is to have people create content about your business as well as your products and/or services. And I’m not talking about a guest blogger either Private Pyle. Instead I am referring to another supporting actor in your marketing warfare that is like another division of Marines back you up in a business marketing partnership. This is called Cooperative Marketing or just Co-Marketing.
Co-Marketing is the process of cross promoting, link-building, networking and community development. It is a cooperative partnership between two or more businesses in which all partners market each others content and products or services in a joint effort.
The benefit of cooperative marketing is that you have access to another company’s social networks, clients and prospects/leads, just like you would with a guest blogger. This ultimately benefits both business partners with the cross promotion of content, products and/or services. This also greatly influences each partner’s off-page SEO, maggot!
What better way is there than to have someone else tell your potential clients how great you are? Having one or more businesses doing this creates better SEO scores, exposes your business to a wider audience and will drive more traffic to your website, creating more leads and best of all, generating more business!
While social media has not always been in the targeting cross-hairs of marketers, for off-page SEO, it is now. At first when it did come to light as a means for improving SEO, it was too often abused, simply used as a means of generating a lot of links to their websites. In fact, there are those that are still foolishly following this practice and it is hurting their search engine ranking. But you know better than that, don’t you numb-nuts!
Essentially, businesses spammed social media networks and followers instead of creating useful content. It was just another way of generating more links and that was about as much thought that really went into it. And without real conversations being sparked, all that work was about as useless as a screen door on a submarine to keep the fish out!
The bottom line is that no one likes spam, maggot! Not your website visitors, not anyone in your social media networks and the search engines don’t like it none either. So don’t do it or the search engines won’t like you very much and neither will I.
Be back here next week for SEO Bootcamp Part 10 and I will learn you more about off-page SEO!