SEO Bootcamp Part 7
Welcome back, maggot! I see that I did not scare you off with SEO Bootcamp Part 6 so that means you are motivated to learn or as dumb as a rock; either way, I like that! Just remember that this website may belong to RVHWD, but in this article your [expletive deleted] belongs to me!
The last time around, I shared with you my complete understanding of On-Page SEO that content is king and if you are a local business in back-water Kentucky, you better use localization too. So while you have been having daydreams of jelly-filled doughnuts and [expletive deleted] Mary Jane Rotten-[expletive deleted] in Human Resources, I have been writing the road-map to strategic SEO success to turn you into a military-precision marketing-maven!
Get your website war-face on because your training isn’t over until I say it’s over. You read me loud and clear, maggot?!
Today I’m going to learn you about some Off-Page SEO!
Off-Page SEO: The Basics
Off-Page SEO is that other 75% of the search engine ranking pie that was mentioned back in SEO Bootcamp Part 1. This consists of three parts; building trust and reputation as well as authority for your website.
Essentially this is defined by the number, quality and relevance of links to your website. It establishes your SEO Authority and the bottom line is that it also affects your search engine ranking. The problem with that was that historically, this was established almost entirely by just in-bound links. In other words, it was just a technical-jargon term for getting you more link-love. However, in this modern-age of online marketing warfare it is no longer about just building links, rather it is about earning links based upon your on and off-page SEO prowess.
Nowadays, it requires you to cowboy-up and earn a reputation like a U.S. Marine! That reputation is only partially based on what search engines think of your grimy website. The rest of it (Off-Page SEO) is more than just link building, it is also what people are posting about your website and your brand as well as the number of references they are making to it (i.e. links). This includes social media websites and other websites or blogs.
Think of it as a well-rounded battle plan that involves more than just a few Marines. Lawrence the sailor gets us there, Francis the fly-boy bombs the [expletive deleted] out of the enemy to soften them up and Andy the Army-Boy Scout comes in and cleans up our latrine pits. In the same fashion, your website needs a starring role of supporting actors, just like the Marines do! Those supporting actors are people Tooting or whatever the hell its called about your website or linking to it from their website, blog posts and so on.
Its called ‘Tweeting’ Gunny…
Link Building Basics
The modern art of marketing warfare takes earning links to give your website authority. Without online authority, your website or blog is like a Marine without a rifle; useless!
But I’ll get into that more in the next article. I will also drill you on creating content that is compelling to your website or blog visitors; keep your panties on Private Pyle!
Be here next time for SEO Bootcamp Part 8 or I will hunt you down, maggot! Now drop and give me 20 keywords!