SEO Bootcamp Part 5
In the previous article SEO Bootcamp Part 4, you learned about the differences between the old-school method of SEO versus the new (and better) way of beefing up your On-Page SEO. The old way was all about spamming as many keywords into every page in as many ways imaginable. This not only did not work, but it also tended to be rather detrimental to your overall search engine ranking.
The new way is all about targeting a few specific terms and creating valuable content for the visitors to your website. It is also much more natural or organic in nature, engaging the reader as well as providing much better search engine results.
But even this is just the general concept of how On-Page SEO is done correctly; let’s get into the real meat and potatoes of what makes for great On-Page SEO!
On-Page SEO: Core Components
The core components of On-Page SEO consists of the following:
- Meta Tags – Meta tags are the default or official data tags that are located in the opening and closing tags of the head or header of every web page in the HTML code. The most common or popular tags are the Title Tag, the Meta Description Tag and the Keyword Tag. These tags are not viewable by the typical web browser but are used by search engine spiders to catalog information about your web page. This information is used by the search engines to determine your listing results for particular searches.
- Title Tag – The Title Tag is one of the most important tags when it comes to SEO as well as getting the attention of search engine visitors to click through to your website. The Title Tag is a brief sentence describing the content of your page and associated web pages. This is the first thing that a search engine spider or crawler sees when it starts indexing your website, so it is extremely important to make a great first impression by optimizing it with your keywords and your brand. Titles should be 77 characters or less, so be sure that each one counts!
- Meta Description Tag – This tag is every bit as important as the Title Tag as it is also one of the first things that a search engine spider will see. The description is typically displayed just under the title in search engine search results and can make or break why someone may or may not click through to your website. Descriptions are also used by the search engines to determine the relevance of your page to what someone may be searching for. The easiest way to think about this is to think about when you search for something using a search engine. Be sure to include your keywords and a call-to-action in your description.
- Meta Keywords Tag – This is not as important as the other tags, but it is a means of adding a few more related and/or lateral keywords to your web page. This is a means by which your web page can rank well for related searches that would otherwise be useful to a human, but is not so much picked up by the search engine spiders. But be sure that you do not over-use this tag as it can hurt your search engine ranking for all terms used on that page.
Be sure that you use these tags accordingly! Over-use of tags and keywords within the tags is slipping backwards into the old-school (and ineffective) way of conducting On-Page SEO. You will also want to make sure that your description tag is not too wordy, otherwise the search engine will cut off the excess when displaying search engine results.
Keep in mind that using these Meta Tags carefully will produce the best results. Keep your title, description and keywords to a limited number and make sure that your also include a call-to-action in the description. Following these simple rules will give you the best results, increasing website traffic, generating more qualified leads and ultimately helping to drive your online sales upward.
In the next article, SEO Bootcamp Part 6, we will take a look at more of the core components of on-page SEO that you can easily use to help improve your SERP!