SEO Bootcamp Part 3
The last time around in SEO Bootcamp Part 2, SEO Gunny started writing the article, but then had to… go do other stuff.
Despite the sudden shift, the article covered discovering your keywords, picking the core group to start with and expending that list with new ones after you get your original list dialed in. It than went on to discuss tracking the performance of each keyword or phrase to monitor performance. Specifically this was to find out what of your cor starting group of keywords was performing well and which ones were not.
But in order to gauge maximum performance, you must first master the two keys of On-Page SEO!
Historically with SEO, page rank is still determined based on two factors; authority and relevancy. Both of these factors are influenced and built by the content on your website and business blog. So all you need to do is to match the content of your website to keywords or keyword phrases that people are searching for. Simple enough, right?
The first golden rule of On-Page SEO is to determine what your ideal clients might be searching for when looking for products or services like your business provides. You then use several of those targeted words on the page or post in the title, in the sub-headings, tags and so on. The better you become at determining those phrases, the better your search engine ranking will be on Google, Bing, Yahoo, etc.
The two master-keys of On-Page SEO are:
- Picking the best keywords on which to base your content – The only way to do a good job with this is by doing your homework! You need some sort of keyword research tool in order to start picking out the best terms or phrases to use. You must then track the performance of each keyword or phrase to see how it is performing and make adjustments accordingly.
- Making the search engines understand that your page focuses on those keywords – The only way that this happens is by using those keywords in the title of the page or post as well as in sub-titles, links, the body text, tags and so forth. But you must also be careful to not over do it with too many keywords as this will hurt your search engine ranking (it is considered keyword spamming). So you must strike a healthy balance between the number of keywords your are using and then using them within the content of each page or post.
In SEO Bootcamp Part 4, we will take a look at the old way of On-Page SEO versus the new way of On-Page SEO; dismissed!