SEO Bootcamp Part 23
As I was teaching you in SEO Bootcamp Part 22, Click-Through Rate (CTR) is actually more important than search engine ranking alone you filthy heathen. The value of CTR is that search engine results have changed to include more information in the form of images, videos, dates and other data, even social media results. This all in order to help searchers choose the best results.
But in order to take advantage of these changes and earn better CTR, you have to take a holistic approach to your SEO efforts. I already learned you back in the first article, SEO Bootcamp Part 1, that search engines have become the core resource for business to get found on the Internet. But all the getting learned in the world won’t help you much if you don’t do anything with it, numb-nuts.
In other words, you need to get off of your lazy-[expletive deleted] and DO something with what I am learning you!
The Holistic Approach to Search Engine Ranking
When optimizing your website for search traffic, you can’t just think about search engine ranking. You need to consider your On-Page SEO efforts as well as the many parts of Off-Page SEO especially Social Media as part of your battle plan. Keeping all of these things in mind is called big-picture thinking or simply, taking the holistic view. Putting them all into practice is just smart.
But what helps to increase CTR?
For starters, how about using the principles for good page titles and compelling headlines for your posts, that I gave you? How about creating or sharing quality content that your target audience wants to read? How about using internal linking, calls-to-action and localization? How about blogging for your business, cultivating guest bloggers or being a guest blogger? How about utilizing social sharing buttons and creating pages or accounts on the major social media websites?
That’s right skidmark, EVERYTHING I have showed you so far can be used to greatly improve your CTR! By creating compelling page titles and post headlines, you entice search users into visiting your website. By being active on the social media websites, cultivating a fan base and publishing quality content, you will get more visitors to your website. By using a variety of content and media such as pictures, videos, eBooks and white papers, you will get more traffic to your website.
There is also no doubt in my military marketing mind that you need to read the 25 Tools To Increase Website Traffic and the Social Media: Crush the Competition in 30 Days series of articles. So there is no excuse for you not to be stomping the guts out of your competitors now!
Be back here next time for SEO Bootcamp Part 24 when I wrap up your SEO Basic Training!