SEO Bootcamp Part 20
Welcome back maggot! Oh, and Happy Veterans Day to all who have served or who are currently serving!
In the last article, SEO Bootcamp Part 19, I shared with you more information of how to leverage SEO and Social Search to your advantage. Part of the plan is to find those folks in your circles of social media that are influencers – the ones that have something to say and have a following. Once you have found these influencers, the next step is to reach out to them, develop a working relationship and turn them into part of your marketing team. Of course once you have them on-board with you, the next step is to keep them there by nurturing them.
But that doesn’t rule out keeping your eyes and ears on changes in social search numb-nuts. Social search is still being defined and developed. Here is the next step in your SEO battle plan…
Step 3 – Monitor the changing factors of Social Search
While much of the core principles of Social Search will remain the same, the driving factors behind it will likely evolve. As you develop and use your social media channels, consider how each may affect social search. Think about the role it may have in the future in influencing social search.
Things to keep your eyes on:
- Google+ – When Google+ first entered the social media scene, many marketers wondered if it was worth paying attention to, some simply dismissed it as yet another social media network with little or no merit. But when the parent company, the biggest, baddest search engine in the world started integrating Google+ content into its search results, a lot of people changed their minds about it. You should too numb-nuts.
- Bing – In 2012, Bing accounted for about 30% of all searches that year. It also has a much more diverse social search option than any other search engine out there. It may give social media active companies an edge as it takes results from Facebook, Twitter, Quora, Klout and Foursquare. If you have your SEO and Social Media [expletive deleted] together, this could be a very powerful tool for you!
- Facebook Pages – I have just one piece of advice for you Private Pyle; keep your Facebook Page active! While Facebook does not serve as a search engine yet, the key word there is yet. Facebook is working on engineering an improved (social) search engine for the website. And studies have clearly shown that there is a direct correlation between Facebook shares and link-building – a major component of Off-Page SEO!
Now get back to work cupcake and be sure to pay attention to the changing landscape of Social Search. Be back here next time when I share with you SEO Gunny’s Golden Rule in SEO Bootcamp Part 21. And don’t be a commie bastard, pass these articles along to your friends!