SEO Bootcamp Part 2
Alright you web marketing warriors; it’s back to basics! If you are fed up with your competition ripping off your head and [expletive deleted] down your neck on the search engines, you better get your Internet marketing war-face on! If you are looking to [expletive deleted] yourself and your website SEO, listen up buttercup!
The Internet is nothing new and your customers are already using it, searching for your products or services using terminology that they are familiar with, but finding your competition instead. As was mentioned in the previous SEO Bootcamp article, just having a website and maybe some social media pages is not enough, maggot! You need to master the basics of keywords on-site before you can master Off-Site SEO. NOW DROP AND GIVE ME 20 KEYWORDS!!!
Unfortunately, ‘SEO Gunny’ had other pressing matters to attend to, so he will not be writing the rest of this article… at ease.
Discovering your keywords
Keywords or keyword phrases are at the very core of SEO, selecting the right ones can make or break your website. Years ago, the wisdom was that you needed to pick 10 to 15 keywords and that was it. Needless to say, that doesn’t work any more. What you do is start small then continually evaluate and add more keywords as your business and your website grows.
To do this, you must first start with a handful of keyword, but no more than a dozen and use a tool such as Google’s Keyword Tool to measure the competition and find similar terms that you may not have thought of. This gives you a foundation from which to build upon and as your website grows, start adding some new keywords from your research and remove any poor performing ones.
Tracking your keywords
As was just mentioned, once your website is up and running (or refreshed), keep track of your keywords and how they are performing. This becomes incredibly important once you start using any sort Pay-Per-Click (PPC) ad campaigns. Monitoring performance gives you an idea of how well (or not) your keywords are doing on the search engines. There are many tools out there to help you with this, but the main thing is knowing just how much traffic each keyword is helping to generate.
These are the first two, all-important steps, that as SEO Gunny says; ‘Get’s your [SEO] wired tight!’
But that’s only just the beginning. Future articles will take a born-again hard look at On-Page SEO, building upon what SEO Gunny has already taught you.
You have already learned that just having a website is not enough and if you do not have a website yet, you are being left far behind in the marketing war. But the first step is starting off with a handful of keywords or keyword phrases. Once you have them, you must continually monitor their success or the lack thereof. As you get your core group of keywords dialed in, the next step is to start adding more keywords as you add more content to your website and monitoring the performance of the new keywords too.
In SEO Bootcamp Part 3, we will finally take a look at developing those On-Page SEO skills and turn you into a killer marketing expert. Carry on!