SEO Bootcamp Part 18
I’m back maggot! Sure it’s been a few weeks since I doused you with my SEO wisdom, but now we are going to get right back down to business, buster. Get that jelly donut out of your face and listen up!
In SEO Bootcamp Part 17, you learned about Social Search. You also learned how some of the major search engines and even social media are starting to use it. Last but not least, you may have also picked up on the fact that Social Search is an undefined area that is just coming into its own.
Social Search is here to stay. Even though the numb-nuts at Bing, Facebook and Google do not totally agree on what it is exactly, you as a SEO expert need to start seeing it as part of your search engine optimization and social media tactics. In other words, the biggest take-away you should have from all of this is that you need to think of both tactics as one.
Here are the steps you need to take in order to do just that!
Step 1 – Make sure that your SEO and Social Media tools are talking to each other
The best way to benefit from Social Search is to have a fully integrated marketing plan where SEO and Social Media are completely linked together. Of course there are marketing tools out there that will help you do just that.
However, having a blog with built-in social sharing tools and as-you-type SEO recommendations goes a long way towards making that a reality. But even if you have not got up to speed with a business blog, there are some steps you can take to take advantage of the growing use of Social Search.
- Perform An Audit Of Your Strengths – Take a look at your top performing content that is getting shared the most. Is there an overlap? If you have found content that is strong in search results and gets shared a lot, then you have something that is worth optimizing even further.
- Update Business Profiles – Profiles on your company can be found all over the place on the internet, many of which have been created by spiders visiting your website, etc. Make sure that the information is correct, up-to-date and accurate. It may even be advisable to include your single or main keyword as part of your business listing.
- Make Your Keywords Social – Make a list of keywords you want your website to rank highly on. Does the content on your website and blog cover those keywords? If not, then just what the hell are you thinking numb-nuts! You need to put those terms squarely in your cross-hairs every time you create content and make it shareable.
In SEO Bootcamp Part 19, we will go over the next step, maggot! Be here! Share this!