SEO Bootcamp Part 17
Have you been thinking about Social Search since SEO Bootcamp Part 16, maggot? You better be you heathen scum because Social Search is the wave of the future!
As I learned you about last time, Google is already using it to change the way that people – that vaguely includes you too dirt-bag – receive search engine results based upon their social networks, interests and of course relevancy. But Google isn’t the only one in this parade, there are more and that is what you are back here to get edumicated about!
Since you are not the same twinkle-toed, communist cork-screw you were at the beginning, I will spare you the review on what Social Search is and how it works. Because I KNOW you remember all that, don’t YOU Private Pyle?!
#2 Bing Social Search
Also in 2012, maybe it was after all the moronic apocalyptic movies and wild fantasies about the Mayans predicting the end of the world, Bing stepped into the arena of Social Search a few months after Google launched Search, Plus Your World. You guessed it, its called Bing Social Search.
The newest version of Bing includes a new layout that tightly integrates a searcher’s social network into the search results displayed. According to Bing, the social search results – which include the feature of being able to directly ask for feedback or advice from your Facebook network – “compliment” the same tired, old search results. It gives users a chance to start a conversation and get feedback from your friends as well as from experts. And its all right there in the same search experience.
#3 Facebook Social Search
Even Facebook is interested in launching its own version of social search. That little computer nerd, Mark Zuckerberg (CEO and Co-Founder of Facebook) has expressed a desire to launch a social search engine powered by Facebook users and their activity.
“Search engines are really evolving towards giving you a set of answers… like, I have a specific question, answer this question for me. And when you think about it from that perspective, Facebook is pretty uniquely positioned to answer a lot of the questions that people have.”
According to Zuckerberg, Facebook handles about one billion (that’s a one followed by nine zeroes!) search requests every day already, without even really trying. Many of which are for individuals and company pages. With access to all of that social information, the next step is a search that helps you make a decision or provide you with reviews.
What to do about it…
Granted these are just some examples of what social search is, not what you can do about it or how to use it for marketing or SEO. But what you do need to start doing is seeing your social media and your search engine optimization efforts as being combined; because they are becoming one and the same, even if there is not one solid definition for it yet.
Be back here next time for SEO Bootcamp Part 18, which will go into more details on how to start using social search to your advantage!