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SEO Bootcamp Part 15

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SEO Bootcamp Part 15

seo drill instructor

You had better get your [SEO] wired tight numb-nuts!
(R. Lee Ermey – Full Metal Jacket)

It’s about time you read this, maggot!  As I e-x-plained to you last week in SEO Bootcamp Part 14, there’s a lot more to life than being a scumbag spammer.  The better things in life (including excellent search engine optimization) are really not free and they sure as hell ain’t easy!

That’s why I drilled you on how to build links the right way, numb-nuts.  You need to work at business blogging, you need to work at adding compelling images, you need to work at creating anticipation and you definitely need to work at guest blogging.  That’s right buttercup, I said W-O-R-K!  That’s why it’s called a J-O-B and not a F-U-N skid-mark!

But that’s not all Private Pyle, social media is a game-changer and you got more work to do!

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RVHWD’s SEO & SEM Services – Click here to get started!

How Social Media Changed SEO

As I mentioned before Private Pyle, SEO has a lot to do with relevancy and authority.  But now social media is getting thrown into the mix and that changes everything!  Search engines like Bing, Google and Yahoo are more and more adding social context into the equation of their search engine results.  Because of this, marketers must also adjust their tactics to match this changing theater of web warfare.

So in order to understand this change, you must first divide and conquer the role of social context.  You need to learn the real nuts and bolts of what is being called ‘social search’ and how it affects your role as a marketer.

social search

Search Engine says: Hmmm, your buddy really likes this content, perhaps you will too!

WTF Is Social Search?

In a nutshell, ‘social search’ is an evolving term for the voodoo that search engines use for figuring out a user’s social network.  It is also referred to as ‘social graph’ by pin-headed computer nerds, but it all means how social media reach is factored into the search engine results.

This is done in basically two ways right now.  The first method of social search is by content that is somehow connected to you or someone you know through Facebook, Twitter or any other major social media network.  The content of a search result is served up based upon you and your connections in social media and is prioritized in that manner.

The other method is based upon prioritizing content based upon how many likes, shares or back-links content has by social media influences.  And it doesn’t matter if those influences or people are tied to you or your business either.  In other words, the more people are talking about, tooting about or blogging about your business, the higher ‘social value’ it has and is therefore given priority over everything else in the search engine results.

I bet this gives you some ideas; doesn’t it?  Well don’t bother maggot, I ain’t through with you just yet!  Be back here next time for SEO Bootcamp Part 16 and I will show you some examples of social search.

Dismissed!

7 Comments so far:

  1. […] back here next time for SEO Bootcamp Part 15, to learn more about how social media influences your search engine optimization, off-page SEO and […]

  2. […] back Private Pyle!  The last time around in SEO Bootcamp Part 15, you learned about two very important things; how social media has become a game-changer and about […]

  3. […] these great articles by RVHWD: Business Blogging 101 Part 6, 7 & 8, SEO Bootcamp Part 14 & 15 and Social Media: Creating Killer […]

  4. […] high and mighty end goal that it used to be.  But in recent years, especially with the advent of Social Search, that line of thinking has gone the way of the dinosaur and the floppy […]

  5. […] reason for this is the same as in the previous article, it all comes down to Social Search and the impact it is having in reshaping marketing on the web.  Bing, Google and Yahoo! are all […]

  6. […] back Private Pyle!  The last time around in SEO Bootcamp Part 15, you learned about two very important things; how social media has become a game-changer and about […]

  7. […] back here next time for SEO Bootcamp Part 15, to learn more about how social media influences your search engine optimization, off-page SEO and […]

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