SEO Bootcamp Part 15
It’s about time you read this, maggot! As I e-x-plained to you last week in SEO Bootcamp Part 14, there’s a lot more to life than being a scumbag spammer. The better things in life (including excellent search engine optimization) are really not free and they sure as hell ain’t easy!
That’s why I drilled you on how to build links the right way, numb-nuts. You need to work at business blogging, you need to work at adding compelling images, you need to work at creating anticipation and you definitely need to work at guest blogging. That’s right buttercup, I said W-O-R-K! That’s why it’s called a J-O-B and not a F-U-N skid-mark!
But that’s not all Private Pyle, social media is a game-changer and you got more work to do!
How Social Media Changed SEO
As I mentioned before Private Pyle, SEO has a lot to do with relevancy and authority. But now social media is getting thrown into the mix and that changes everything! Search engines like Bing, Google and Yahoo are more and more adding social context into the equation of their search engine results. Because of this, marketers must also adjust their tactics to match this changing theater of web warfare.
So in order to understand this change, you must first divide and conquer the role of social context. You need to learn the real nuts and bolts of what is being called ‘social search’ and how it affects your role as a marketer.
WTF Is Social Search?
In a nutshell, ‘social search’ is an evolving term for the voodoo that search engines use for figuring out a user’s social network. It is also referred to as ‘social graph’ by pin-headed computer nerds, but it all means how social media reach is factored into the search engine results.
This is done in basically two ways right now. The first method of social search is by content that is somehow connected to you or someone you know through Facebook, Twitter or any other major social media network. The content of a search result is served up based upon you and your connections in social media and is prioritized in that manner.
The other method is based upon prioritizing content based upon how many likes, shares or back-links content has by social media influences. And it doesn’t matter if those influences or people are tied to you or your business either. In other words, the more people are talking about, tooting about or blogging about your business, the higher ‘social value’ it has and is therefore given priority over everything else in the search engine results.
I bet this gives you some ideas; doesn’t it? Well don’t bother maggot, I ain’t through with you just yet! Be back here next time for SEO Bootcamp Part 16 and I will show you some examples of social search.