SEO Bootcamp Part 11
Alright you filthy heathens, you have already learned about Public Relations and Public Image and the difference between the two in SEO Bootcamp Part 10. Specifically, it was pointed out to you maggots, why both are extremely important to you, your business and your brand. It was also drilled into your empty head that each interaction is an opportunity to conduct information warfare as well as winning the hearts and minds of your potential customers.
With that in mind, it is now time to learn you how to build links the right way! And I ain’t talking about those annoying [expletive deleted]-holes that spam the social media websites, the search engines and the Internet in general with all sorts of useless links. No, you’re going to learn how to do it the right way, even if it kills you cream-puff!
But first you need to know and understand why search engines care so much about web links to begin with…
For the Love of Links
Search engines base web page ranking on a number of factors. Sure they base it upon keywords, but the problem is that there are so many pages out there that use the same keywords on the same or similar pages. So search engines had to come up with a way of ranking pages based on two major considerations:
- The quantity of links that point to that page and/or website.
- The quality of links that point to that page and/or website.
The basic premise is that a website or web page with a lot of quality links to it is likely to be much more relevant to a search than a website or web page that has little or no link-love. In other words, the more trustworthy your website or web page appears to be, the higher you will rank in search engine results. And that means more web traffic for you!
The Value of (Link) Love
The value of a little bit of link-love serves two major benefits:
- Links to pages increases the trustworthiness of that page with search engines.
- Increased trustworthiness translates into greater authority for that website.
- Links also help to determine the relevancy of a web page based upon the keywords used in the link’s text.
- Increased relevancy translates into higher search engine results for that keyword.
The highlighted or clickable text used in a link is called the anchor text. Links with keywords in the anchor text carry with them (most of the time) more weight with the search engines. Here’s an example, numb-nuts:
The second example will most likely rank much better than the first as well as giving the website more authority based upon relevancy, maggot. The second link with the keyword phrase “website hosting” included in the anchor text is the sweet stuff that search engine spiders look for.
That’s enough for now, I don’t want your particularly soft head exploding from information overload. So you can go back to your jelly doughnuts and eye-humping Mary Jane Rotten-[expletive deleted] from the HR department, but you had better be back here next time for SEO Bootcamp Part 12 or I will hunt you down, maggot!
Oh yeah, before I forget it, share this with your scumbag friends too; use the social media thingies below or I will take a giant [expletive deleted] all over you, skid-mark!!!