SEO Bootcamp Part 10
There is no doubt in my military mind that you are well on your way to becoming a web weapon of mass destruction! But keep your panties on Private Pyle, your training ain’t over yet!
Tell me maggot; have you been using the information I gave you in SEO Bootcamp Part 9? Are you creating opportunities for cooperative marketing? Are you using social media properly?
You better be scumbag! These are just two methods of crushing your competition and stomping their guts out by taking market share quicker than a division of U.S. Marine tanks rolling across the Iraqi desert. Not once, but twice!
The next piece of the puzzle is to wield public relations like you would psychological warfare. This is defeating your enemy by winning the hearts and minds of your customers with information. Personally I prefer the old-fashioned way of defeating your enemies; looking them in the eyes as I do the Irish River Dance on their chest!
Public Relations (Information Warfare)
Listen up Private Pyle, when you think of public relations or PR, you may think of it as an announcement or special event that gets blasted out to many news sources. Don’t think like that numb-nuts!
Think of public relations as an opportunity to plan your announcement by making sure that it is optimized for your on and off-page SEO efforts. Again, content is the key so make sure that it has genuinely newsworthy content that promotes your website and business in an ethical manner. This improves positive scuttlebutt on social media websites as well as your organic search engine results.
But just as important is effectively reaching out to bloggers, industry leaders and social media butterflies too.
No maggot; public relations and public image are not the same thing! Public Relations is the act of (preferably) improving your Public Image. Public Image is how your website visitors, customers and potential customers view your business, website and/or business blog, products or services.
They both go hand-in-hand! Think of Public Image as the opinion that your audience forms of you and your business based upon their interaction with your business, website, products or services or the lack thereof. The more positive those interactions are, the more likely that those people will form a positive opinion of you/your business. Creating a positive experience with Public Relations directly affects your Public Image and makes people much more likely to buy from your than your scumbag competition offering the same products or services.
A positive Public Image also helps to generate even more organic search engine power because people are sharing your content or talking about your business in a positive manner, which helps to drive even more traffic to your website!
Be back here next time for SEO Bootcamp Part 11 to learn more about building link-love the proper way, dirt-bag!