Business Blogging 101 Part 8
In Business Blogging 101 Part 7, you learned some more effective and time-saving ideas of adding even more content to your growing blog. Specifically, the idea of finding and recruiting Guest Bloggers was covered in detail as well as giving you some ideas of how you may find them and ultimately recruit them. That article also covered the concept of becoming a collector or curator if you will as well as the pros and cons that are associated with that type of blog.
But by now, you may be wondering just how often you should be blogging or having guest bloggers add to your growing content. The simplest answer comes do to how often do you want people to pay attention to your blog and business. Ask yourself; how often do I want visitors from search engines and social media sites finding my business to learn more about my business and my products or services?
How often should I write a blog?
When you ask this question, you must first start doing some reverse thinking and crunching some numbers. In order to do this, you must have an idea of what your site metrics are telling you. In other words, you need to know how many visitors to your site become leads and how many leads does it take before you find a purchaser. Then it becomes rather simple to figure out.
For example, say you want ten new customers per month. On average we’ll say that your site fictitiously generates ten leads per one buying customer. Working backwards we find that your hypothetical traffic of 1,000 visitors = 10 leads = one buying customer per month. In order to meet your goal of 10 new customers each month, you need to have 10 x 10 leads (100) and in order to have that you must have an average of 10 x 1,000 visitors (10,000) each month. Again, in theory, this would be 10,000 visitors = 100 leads = 10 customers per month.
Knowing that will give you an idea of how often you should be blogging. But as was mentioned way back in the first Business Blogging 101 article, starting out you need to be blogging often; something to the tune of 20 or more times per month to start! Set a schedule and stick to it.
Once you get your blog jump-started, you may be able to ease off of the frequency of your blog articles, but you had better make sure that your content is top-notch that reveals great content to a large readership audience. Even then you need to stick to a schedule so that people may anxiously anticipate your next work of amazing knowledge and literary genius.
But the moral of the story is this; the more often you publish two or more posts per day, you will see a significant increase in traffic.
The Content Creation Plan
Like anything else in life and business, the more you have a plan for things, the less you will get caught flat-footed, behind schedule or simply just slack off. The idea here is to have a steady reserve of content at your disposal. The other concept here is to create ‘timeless’ articles that can become valuable for a long time to come. Essentially, you are taking a look at the long-term impact that your blog will have.
To do this, you will need to develop an editorial calendar or content creation planner that you keep your ideas and blogging schedule in one place. This will also, most importantly, help you to develop your approach to your blog. An example of this would be wanting your website to rank better for a certain keyword or keyword phrase, you then write content around that particular keyword for a month of three and then you check again to see how you are ranking.
Another aspect of the Content Creation Planner or Editorial Calendar is that it will help you to develop a balance between the big meaty articles and the short, shareable ones. And as was mentioned above, you should also plan for your content to be published around the same time. But you should also allow for breaking news or developments in your industry, making timely posts as needed too. This will leverage the sudden buzz around a certain event or development, garnering you more website traffic. In other words, it is also a very good idea to be flexible with your content creation.
The more you blog, the more people will notice your business and visit your website. Create a Content Creation Planner to keep all of your ideas, topics, keywords and so forth in place and develop a schedule for publishing articles. Consistency builds readership! Timeliness leverages buzz on current events. Keep both tools at hand and be flexible to add more content if the situation warrants such.
In Business Blogging 101 Part 9, we’ll take a deeper look at optimizing your blog content.