Business Blogging 101 Part 7
In Business Blogging 101 Part6, you learned some simple but very effective ways of jump-starting your business blog. It covered re-using resources that you already have, as well as using the questions that your sales force and/or customer service folks field every day. Last but not least, it also covered creating a think-tank or collective creative group to come up with, bounce ideas off of and build upon each other’s ideas.
But one of the things that was mentioned, yet not really covered, was that of finding and recruiting Guest Bloggers. This part will delve into that as well as taking a look at some other concepts that may or may not be a good idea for your business blogging efforts.
Another great method of creating or adding content to your business blog is to invite experts in your industry to write guest blogs for you. Use your network of peers, suppliers and customers to find these people and ask them if they would be interested in sharing their expertise. Create a sales pitch and be confident in asking them to contribute as well as the benefits that are in it for them.
For example, a guest blogger would gain exposure beyond their current sphere of readership and it generates more in-bound links that will help their blog have a better search engine ranking. This in turn generates more website traffic for them too, creating a mutually beneficial partnership that helps out both businesses and blogs. You may even offer to contribute to their blog too, possibly with some existing content that you have created or perhaps even something totally new.
This is actually called a Co-marketing Partnership and it helps to build strong relationships with industry influences. It also helps build better search engine ranking for both blogs, especially when each party contributes as a guest blogger in reciprocation. As mentioned above, this builds in-bound links for both blogs, improving SERP in return.
Another great way of creating blog content is by collecting or curating valuable content. This is similar in the way that a museum carefully collects and displays only the most interesting objects that compliments their current collection as well as future additions. So if you decide to go this route of content creation, you must first be cautioned that you must also make sure that what you are collecting adds value to your ideal customer and compliments the content of your blog as well as your business. In order to do this, ask yourself these questions:
- Does the content fit seamlessly into your blog?
- Does this add value for your your website visitors?
- Are you saving your readership time by putting all of these resources in one place?
- Will you be offering your own insight into what someone else has written?
For the most part, people will be flattered that you want to share their content, but you have to ask them first. This must also be tempered with the knowledge that not everyone will allow it. But it is an excellent opportunity to start and build a relationship with them; so you will never know until you ask. They may have certain guidelines or stipulations for the use of their content and you must also make sure that you properly give them credit where credit is due. The best way to think of this is going by the old adage of do unto others as you would have them do unto you.
One other caveat to consider is that it is a good idea to have links to their blog or website open up in a new window or tab, when a someone clicks on their links.
This article just covered two more ways of generating content for your business blog; recruiting guest bloggers and building a collection of valuable content that adds value for your readers. In either case, it is extremely important to give these sources proper credit for the content as well as linking back to their websites and blogs. Finally, these link-backs should be set up to open a new window or tab in the browser when someone clicks on those links.
In Business Blogging 101 Part 8, we’ll take a look at how often you should be blogging and other good stuff!