Business Blogging 101 Part 6
After reading the first five blog articles about Business Blogging 101, you are probably already convinced about the necessity of blogging for your business. You may have even already started dabbling with blogging, but the questions are likely already there too; What do I write about? What topics should I cover? What could I possibly blog about that hasn’t already been done?
Well as was mentioned in Business Blogging 101 Part 5, keep it simple to start!
Creating content and choosing topics to blog about is the most common hurdle that marketers face.
Welcome to the club! Picking a topic and creating content is probably the single most common problem that business bloggers and marketers face. The easiest way to start off is by answering some of the most common questions that your customers ask. Then you can add more topics such as industry trends, product and service reviews, price comparisons, interviewing your staff experts and so on. Much of this was already briefly covered in Business Blogging 101 Part 3.
But this creative thinking thing seems to be rather time-consuming, doesn’t it?
Well that is why RVHWD is covering this topic in great detail. Specifically, this article will take a look at several easy ways to generate the right stuff for your blog. This may include re-purposing existing resources to involving others in the process from within your organization and finding guest bloggers.
Repackage, re-purpose and recycle
Remember RVHWD’s K.I.S.S. (Keep It Simple Slick) philosophy? Start with something simple! Often this may be done using existing resources such as pamphlets, flyers, newsletters, press releases, sales literature, brochures and so on. You may also use information products that were developed for consumption internally with your business by removing proprietary and/or sensitive information.
Essentially, great content comes from showcasing the inner working of your brand and your business, in a sense. What better (and easier) way is there to do that than re-using that content (that already exists) in your blog?
Boom! Initial content creation problem solved in less than 30 seconds!
The next step is to reach out to the folks in your business that are the experts that deal the most with customers on a daily basis. These are your primary contacts to the rest of the world, whether they are in sales or customer service. Give them an assignment to write down every single question that someone asks them in the course of a day or maybe even a week. This will give you a list of topics to blog about with relevant topics and content.
But even using everything that you can from within your business and mining for nuggets of wisdom in every department, it can still be easy to run out of ideas quicker than you can generate them. There are several options to overcome this hurdle, but one that you can readily use is already in your business; tap the minds of the folks working with you to gather new insight and opinions. In fact, you should be doing this on a consistent basis.
One such method for doing so is to conduct brainstorming meetings. This allows people to build upon the ideas of one another, creating a collaborative concept or document. But if you are a small business, the way to go may be communicating with your peers, fellow bloggers and other experts for a brainstorming session. Or you can always create a group on one of the social media websites such as GooglePlus or Facebook to share ideas.
Another term for this is called a ‘Mastermind’ group. The concept is mostly the same, but is often composed of other small business owners that share common situations. In any case, when you join or create such a group to bounce ideas around, when you mention an idea for a blog topic, if people act interested, you’re on to something. If they do not react, then you may need to go back to the drawing board or at least refine your idea. Either way, this is a method for gauging the interest level a larger audience may have for a particular topic or idea.
This article covered just two methods so far of easy ways to generate content or topics to blog about. But getting started with your blog does not have to be a major roadblock; re-use what you already have, internally and externally for your business and your clients. Tap the resources within your business to get even more ideas and your initial blogging list, answering the common questions that your customers ask. But even those resource may run out quickly, so the next step is seeking input, ideas and opinions from your staff or from your peers.
Of course an always ready solution may be creating a social media group or joining a Mastermind group to share ideas and information. This is also a great way to benchmark the interest level of a focus group to speculate how well it will do for public consumption.
In Business Blogging 101 Part 7, we will look at even more ways to generate a never-ending stream of topics and content for your blog!