Business Blogging 101 Part 5
So far this series of articles has covered the very real need for businesses to blog, what to blog about and how to do it. These articles also covered how to optimize your website and blog with keywords for good search engine ranking. But most importantly, Business Blogging 101 Part 4 covered doing something with that increased traffic by converting them into leads with Calls-To-Action.
So now you may be thinking something along the lines of: What if I have more than one blog? Two or more blogs would mean double or triple or even more traffic for my products and service, right? Do I need more than one blog?
The simple answer is; maybe. But before you start making plans for another blog, consider keeping this in mind; blogs are a lot of hard work. It is far smarter to start with just one blog and go from there, polishing your content and improving your knowledge and skills at blogging along the way.
The other thing to keep in mind when considering multiple blogs is that most blogging platforms offer a variety of ways to segment your content into categories. You are also able to further target your individual posts with the use of keywords in the content and tags. For example, one of your keyword tags is found on a search engine search for a particular keyword, when that person clicks on that link, they are shown a list of posts or articles on your site that use that tag. Thus the reason that it is essential to know who your ideal clients or their ‘personas’ are before you start blogging.
There are a lot of different blogging and/or content management platforms to choose from, such as WordPress, Drupal, Joomla and so many more. Some are free, some are not and others are web-based like WordPress.com, etc. However most of them all offer much of the same basic functionality in that you are able to separate, tag and keyword content accordingly for your ideal client persona. It really all comes down to doing your homework and your personal preferences.
In other words, while it may seem to make sense to have different blogs for niche markets, it is far better (and a lot less time-consuming) to have one blog that integrates all of your efforts and content. Content creation and management is handled from one location, making your life a lot easier in the long run. This also helps you to minimize the work involved while maximizing your profits!
At RVHWD, we are big believers in the KISS method. Keep It Simple Slick!
In summary, it is far better to integrate all of your blogging efforts into one blog as opposed to trying to add content and manage two or more. Ideal customer personas can be easily targeted with the use of blog categories and targeting your content as well as your tags with specific keywords for each group. This in turn keeps all of your content plus the management of it all under ‘one roof’ so to say, saving you time and effort in the process.
One blog to rule them all.
In Business Blogging 101 Part 6, we will take a deeper look at creating content for your blog!