Business Blogging 101 Part 3
So far, this series has covered why you really need to consider starting a blog and writing for your ideal customers in Business Blogging 101 as well as optimizing your content for search engines using focused keywords or SEO in Business Blogging 101 Part 2. Always remember, if you are not blogging regularly, you are leaving a largely untapped segment of potential leads and customers for somebody else to snatch away from you!
Now lets dig a little deeper and discover yet another important factor to considering whether or not to blog and what you should be blogging about. It has already been lightly touched upon, the public relations aspect of blogging, so here it is in much greater detail.
#2 – Become a trusted problem solver
The biggest (and coincidentally pretty much the easiest) way to become a trusted resource to your customers and/or community is to solve a problem. Create a list, it does not need to be a long or detailed one, but it does need to be a problem that your ideal customer has. Now here comes the easiest part of all; write a detailed blog about how to solve it. Or perhaps write several or a whole series of blog posts if there are a lot of details or solutions that need to be covered. To put it rather simply, solve your customer’s problems with content on your blog.
Here’s the scoop; if you have industry-specific expertise, USE IT. Share that expertise through your blog, solving your customer’s problems and you will earn their trust. Going back to one of the statistics again, 71% of customers during a recent marketing survey stated that blogs influenced their purchases to one degree or another. Some of that group even admitted that blogs affected their purchasing decisions very much!
By becoming a problem solver you also inadvertently develop trust over time. As this trust builds, you also strengthen your position within your industry and/or community as a ‘Thought Leader’ along the way. By injecting your knowledge and differentiating your business from the competition, you also draw a clear distinction between your brand and everyone else. Essentially, your blog becomes a showcase for your expertise which will positively affect your bottom line by helping to solve problems and building trust.
This is one of the absolute easiest forms of public relations there is. Remember, how your potential customer views you is public image or reality. If you appear to be just another schmuck looking to take their money, they go to or find somebody else that they know and trust. But if you leverage this amazingly simple public relations tool to help them first, guess who they go to when it is time to spend money…
To the one that they know and trust!
Not only is blogging a greatly overlooked and underutilized marketing tool, it is also becoming a necessity in many industries to separate your business from the competition. In order to develop content on a regular basis, you need something to blog about; why not make it about your expertise and solving your ideal customer’s problems?
By doing so, you are already helping your ideal customers which places you in the position of being their problem-solver. The longer you are in this position and the more that you help them, you build trust and familiarity which is often more powerful than spending millions of dollars on advertising. With that trust also comes the honor of positioning yourself in the public eye as a ‘Thought Leader’ in your industry and your community.
In Business Blogging 101 Part 4, we will look at yet another very important aspect of business blogging and why you already need to have one!