Business Blogging 101 Part 10
In Business Blogging 101 Part 9, you learned about the first two ways to optimize your business blog and turn it into a marketing machine that drives targeted traffic to your website. It also covered some basic principles of business blogging such as how often you should be blogging and optimizing your articles for search engines as well as attracting new customers. Specifically, it is highly recommended that you utilize social media sharing buttons to extend your reach into other networks. It also recommended the use of compelling images and graphics to capture the attention of your readership.
But those were just the first two means of driving more qualified traffic to your blog. There are even more ways to boost your traffic with ideal clients! Let’s take a look at some more…
#3 – Optimized & Attention-Grabbing Titles
While there are many elements that make for a great and optimized blog post, none are quite so important as the title or headline. Think of a newspaper and the headlines on each page. The headlines are bold and use eye-catching titles to grab the reader’s attention, making them want to read the article. The same concept holds true for your blog; you want titles and headlines that grab your website visitor’s attention and gets them reading your content.
Here are some tips on how to create tantalizing titles for your blog:
- Be clear and direct – “Business Blogging 101” is an example of a good attention-getting blog title that tells the reader exactly what they’re going to get; the nuts and bolts of blogging for business. Be straight and to the point.
- Create urgency – quite simply, this is a headline that creates a sense of urgency with the website visitor, compelling them to read your post. You want people to feel that it is a matter of importance to read what you have written. You want them to feel enticed into to read more when they see the title of your post.
- How-to – lots of people love do-it-yourself style projects and learning how to do stuff; why not use that to your advantage? In fact, it probably safe to say that most people read blogs in order to learn how to do something in order to solve a particular problem that they have. Use that as a means to indicate to them how your article will help. Example: “How to create a belly-button lint collection in 5 easy steps.“
- How-NOT-to – Just as much as everyone likes to learn how to do something, even more people are interested in what NOT to do when it comes to solving their problem. In fact, some people love these types of articles more than the “How-To” type, because they like having some form of reassurance that they are not doing something wrong. We all have our horror stories; share some common blunders with your audience, they will love it.
- Use numbers – One way to set expectations in your headlines is with the use of numbers. It tells your website visitors exactly what to expect as most folks do not care to keep guessing, so give it to them straight-up! Example: “4 simple steps to organizing your belly-button lint collection.“
To be continued…
This article covered just one means of optimizing your business blog content with using attention-getting headlines. It then covered five ways of creating those headlines so that your readership gets a sense of urgency or wanting to read more. It also gave you some examples of eye-catching headlines and how you may apply the same to your own blog posts.
But there are even more means or ideas of creating those hot headlines, which will be continued in the next article, Business Blogging 101 Part 11. Stay tuned for more details!