5 Interesting Facts For Business Blogs
Way back in the article Business Blogging 101, published on 27 July 2015, it was briefly mentioned that there were some very interesting statics dealing with business blogging. Let’s revisit that with some more detailed information and why you NEED to be blogging for your business now!
And the facts speak for themselves. Marketing and survey data clearly shows that business blogging is a critical and integral part of building search engine ranking as a result of useful content, in-bound links as well as social media influence. As a direct result, more leads equals more opportunity for sales, which is always good for business.
So let’s take a deeper look into these business blogging facts!
Business Blogging Fact #1 – Nearly 40% of all businesses in the United States use business blogging as a means for marketing. That may or may not mean that you are already blogging about your business. It also means that your competition may or may not be potentially doing so as well.
But this also means that with less than half of all U.S. businesses blogging, whichever companies that are blogging for their business are also reaching a much wider audience than those that do not. This goes without saying that businesses that do blog therefore are potentially getting a lot more leads too!
If this is not you and your business, then you are leaving money on the table.
Business Blogging Fact #2 – Businesses that blog reported that they receive as much as 55% more website traffic compared to those businesses that do not have a blog.
Let’s say for example, a website that averages 10,000 visitors a month starts a business blog. After several months of creating good content and using other good on-page and off-page SEO tactics, this website would experience as much as an additional 5,500 visitors per month on average, perhaps even more!
What would you do with an additional 5,500 website visitors each month? Would it boost lead generation? Would it boost sales?
Business Blogging Fact #3 & #4 – These two facts are actually very closely related, so in order to save a little bit of electronic acreage, the two are combined here. They are as follows:
- B2C companies that blog get an average of 88% more leads per month than businesses that do not!
- B2B companies that blog get an average of 67% more leads per month than businesses that do not!
On average, whether you are a business selling to the general consumer public or marketing products and/or services to other business, the data strongly suggests that you can average as much as 60%, 70% or even 90% more leads per month with a business blog! For example, let’s say that XYZ business averages about 100 leads per month with just a website. XYZ is a B2C and with a blog that would be an additional average of 88 new leads per month after it starts using a well-planned business blog.
Using the same example above, only this time XYZ is a B2B company, it would average 67 new leads per month with a business blog than a business that does not have one.
Business Blogging Fact #5 – Probably the most astonishing fact was one survey that was conducted found that as many as 71% stated that a business blog influenced their decision to buy! This could be an extremely important factor, especially if your target audience is tech-savvy or at least plugged into the information age when seeking information. Having a business blog obviously goes a long way towards reaching more of an audience.
Merely having a business blog will not drastically improve your sales over night. However, in a survey that was conducted with over 4,000 businesses, these facts unmistakably show that not having one is hurting your business!
A business blog has to be well thought out, well-planned and well-implemented. It has to be optimized for SEO, it has to be promoted and most of all, it has to be rich in content that people want to read. The frequency at which you blog plays an important role too. In fact, out of the survey mentioned above, companies that reported blogging 20 or more times per month see the biggest returns in the amount of traffic to their websites as we;; as generating more leads.
A business blog is a long-term marketing strategy and asset that takes time, effort, and thought to develop. But it also introduces you as a thought leader in your industry. This in turns builds trust and establishes you as an authority; someone that people go to for answers or solutions to a problem.
Getting your blog started on the right foot is why RVHWD has written an entire series for business blogger beginners, titled Business Blogging 101. Each article has links to the next article in the series as well as links to the previous one. There are twenty articles in all; be sure to share them with your friends and like them with the social media buttons below.