25 Tools To Increase Website Traffic Part 3
In the previous article, 25 Tools To Increase Website Traffic Part 2, social media was discussed as one of the most important and one of the most integral parts of any online marketing endeavors. As was stated in that article, it is no longer enough to just have a website, a well-rounded marketing strategy must also include at least some of the major social media websites. In fact, as has been discussed in the SEO Bootcamp series, social media has become the driving force behind social search.
But social media is just part of the puzzle, you also need to devote time, effort and energy into creating content that your customers will want to read. And as has been discussed in some detail in the Business Blogging 101 series of articles, generating content that visitors to your website will want to share is one of the biggest factors behind integrating social media.
So this time around, let’s take a look at content creation…
#3 Variety is the Spice of Life
When it comes right down to it, there simply is no magic combination or secret formula for content creation. In a nutshell, the reason that there is no magic bullet for marketing success is that different people like different things. Contrary to what some people and businesses would have you believe, there is no miracle system for marketing success.
Because of this, you will need to vary many things about your content creation. This could something as simple as the format of the blog posts to how long or short it may be. Change it up every so often writing short, news-like blog posts with long-form content or even a series of articles. You will also want to use audio, video, infographics or other data-driven pieces to reach a much wider audience.
You can spice things up by mixing things up. Again, different people means different preferences; creating a variety will appeal to a larger audience and help to drive more traffic to your website. But be sure to track your results and see what works best for your audience.
Generating a variety of content to appeal to a wider audience cannot be over emphasized. Different things work for different people. But no matter what the content may be, be sure that it is social media friendly and that website visitors have the option to share your work with their contacts. This will help to drive more traffic to your website.
Be sure to check out the next article, 25 Tools To Increase Website Traffic Part 4 and be sure to share this with a friend.