25 Tools to Increase Website Traffic Part 14
Happy Holidays from RVHWD!
So in the last installment of this series titled, 25 Tools to Increase Website Traffic Part 13, we covered conducting interviews with the thought leaders within your industry or niche market. This simple but effective technique works on several levels as it likely exposes you to a much wider audience as well as giving you and your brand more credibility.
But to start off 2016 on a powerful stance, let’s take a look at one of the single best ways of driving a virtual tidal-wave of traffic to your website!
#14 – Email Marketing
Hands-down, email marketing is probably one of the best and most misused or at least underutilized marketing tools that you have at your disposal. Some of the most successful marketers have listed email marketing as their number one choice for driving website traffic. And far too often, businesses are focused so much on content creation and SEO that they forget about this simple, but very powerful tool.
Granted, email marketing is one of the more traditional tools of online marketers, but there is no denying the fact that it remains to be a significant game-changer. Even the most moderately success email blast announcing a new product or service can prove to drive a drastic uptick in website traffic – so long as it is not over-used. In moderation, you will likely find this to have the most impact when compared to any other single method.
To learn more about email marketing, it is recommended that you also read these great articles published by RVHWD:
- The Top 4 Email Marketing Secrets
- 5 Email Marketing Challenges and Solutions
- 6 Killer Marketing Emails
If you are looking to drive a serious boost in website traffic, email marketing is the answer. While it is not nearly as flashy or exciting as some of the other channels available, it remains as one of the top most effective Internet marketing tools. It is just as effective at generating new customers as it is at bringing back existing ones.
The key to email marketing is using it in moderation. In other words, you do not want to bombard people with every single new piece of content or update about your business. But a carefully planned email blast about your latest offering can do wonders for your sales. Just as effective is sending the occasional friendly reminder to existing customers that are happy with your service, a short notice about new products or services.
Be sure to come back for the next installment of 25 Tools To Increase Website Traffic Part 15 and please share these articles with your friends.