25 Tools To Increase Website Traffic Part 1
If you were to ask just about any business owner or marketer what they would like more than anything else in the world and they will most likely tell you “more sales.” What goes hand-hand in with that wish usually includes better lead generation and of course, MORE WEBSITE TRAFFIC!
Website traffic is what helps to drive lead generation. Lead generation is what helps to drive sales. Quite simply, more website traffic means more opportunities for lead generation and more leads creates more opportunities to make a sale or to create customers. And of course more customers means that your business is growing!
There are many ways you may increase traffic to your website. This new series of articles will cover in some detail, twenty-five ways in which you may do so easily and effectively. So without any further ado, let’s take a look at the first!
Yeah, we know, this one is so obvious. But why not start here?
Advertising is a pretty broad term that encompasses many different forms or approaches, so let’s break that down into some smaller parts to make them a bit more easily understood. This is by no means a comprehensive list, just a few of the more relevant ones that are effective when it comes to marketing your website and increasing website traffic. They are as follows:
- Paid Search
- Social Media Advertising
- Display Advertising
These are all excellent means for getting in front of and attracting more visitors to your website. This also helps to build your brand. Each method has it’s pros and it’s cons.
But you also need to adjust your paid strategies to meet your goals and stay within your advertising budget. You need to determine if you are looking to just build more traffic or are you looking to increase your conversions as well. With that in mind, you must carefully think about your objectives before you start spending money.
Paid search comes in two basic forms; Pay-Per-Click (PPC) and Cost-Per-Impression (CPM). Essentially, PPC and CPM is simply paying a search engine or some other website to advertise your website. Think along the lines of sponsored links on Bing, Google and Yahoo search engine results.
PPC means that you are paying each time someone clicks on your link. CPM means that you are paying each time your ad is being displayed. PPC advertising is much more common than CPM advertising.
Social Media Advertising
Not to be confused with Search Engine Marketing (SEM), this form of paid advertising is as it suggests, done through social media. Each social media website has it’s strengths and weaknesses, but the really nice thing about it is that you can target your advertising dollars to specific demographics of your target audience. Specifically, you can target a geographic area, age groups, interest groups and so on.
- Facebook has 1.44 billion users
- Twitter has 271 million active users
- LinkedIn has 300 million active users
Since the early 1990s, this form of advertising has been in use and covers banner ads, promotional videos or any other form of displaying an image or some form of graphic, video or audio advertisement. The main purpose of this type of advertising is to promote general brand awareness, general product promotions and general messages to website visitors.
Competition can be quite high (and costly), but the payoffs in sales can be quite lucrative too. If you are hoping to drive more traffic to your website to fuel lead generation and ignite your sales, you will need to target high commercial intent keywords as part of your paid search battle plans.
Setting a budget and then setting goals for your paid search advertising will go a long way towards keeping you on-track to your objectives. Do your research and some serious thinking before you start spending your hard-earned money!
Check out 25 Tools To Increase Website Traffic Part 2 for more ways to increase website traffic!